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- Authoring and pitching the original concept
- Assembling a team at the Academy to lead the project
- Designing and managing the competition website
- Launching an integrated social media and email automation system
- Recruiting and leading a world-class jury
- Authoring the Competition CMS for entry and payment management
- Integrating the EcoSee competition judging platform for BigPicture use
- Handling all marketing and promotions for the competition
- Developing a cloud-based CMS to collect and deliver exhibit content to the Academy